We organised a press trip to Devon, engaging media in the new outdoor lines and promoting a new partnership with the brand’s new ambassadors – renowned outdoor chefs, Manna from Devon. We deliberately targeted key titles and influencers who could amplify our messages to their audiences and build relationships with. To help demystify outdoor cooking, we hosted demonstrations with the ambassadors in a glorious outdoor setting, devising an event plan that was cost-effective and allowed the attendees to explore the wider area. Those in attendance came away enthused about not only the brand but also the concept of cooking outdoors. We educated press on the new lines in a memorable way that resulted in coverage in our key press types – consumer, interior and influencer.