Case Study

Amtico Brand Strategy

Having worked with Amtico for several years, our passion for its products and design ethos has given us a deep understanding of how best to showcase the brand to the UK. Developing a comprehensive PR plan with in-house marketing and communication teams has ensured holistic brand messaging is reaching the target audiences with the right messages. Whether that is by partnering with leading design influencers to appeal to a younger design-savvy market, targeting local press to boost sign-ups to the Coventry training academy or curating technical comment to reach housebuilders and fitters, our tailored approach to each campaign ensures we are getting Amtico in front of the right audience.