Case Study

California Shutters Brand Strategy

Throughout 2019, we have worked to position California Shutters as the UK “go-to” for self-measure, premium shutter supplier. In a competitive market, it is imperative that brands like California Shutters establish and retain a voice of authority in the right publications that speak to their key demographic. Working closely with key home and interiors titles and online blogs, we have cemented the brand’s position within a crowded industry with strong visuals and inspiring and informative content.