Case Study

Crown Paints Influencer Photo Shoot

To activate the brand’s ‘It’s Not Just Paint. It’s Personal’ maxim and build awareness amongst the influencer community, we launched a campaign with three key design influencers (2LG Studio, Sarah Akwisombe and These Four Walls) to create a set reflecting their own personal style. A number of assets were created that were used across the brand’s digital and social platforms including photography and video. The activity resulted in increased traffic to Crown’s website and a boost in social followers.