Case Study

Dragons of Walton Street Brand Strategy

We know that one size rarely fits all. Given the niche, ultra-luxury and bespoke nature of the brand, we have worked hard to create an extremely targeted strategy that puts Dragons in front of the right people at the right time. Having worked with the team to re-think Dragons’ overall brand purpose and marketing approach, we have been responsible for implementing this new direction. In building a thorough and robust global communications plan, using seasonal gifting hooks and heritage stories to secure larger profile pieces, we have helped drive qualified traffic to site and increased brand awareness amongst the target demographic.