Our extensive knowledge and understanding of the bathroom industry, coupled with our expertise in social media, won us the management of hansgrohe UK’s social platforms at the beginning of this year. With the brief to organically increase followers and engagement across Twitter and Instagram, we’ve attentively defined a focused target audience for each platform. We have worked hard to produce engaging creative output so that the brands Twitter channel primarily reaches a trade and supporting business network, whereas the Instagram content primarily applies a focus on design inspiration. Our social media team maintains an informing broadcast of many of the associated ventures of Hansgrohe.
We support events on social media, with examples including the encouragement of footfall and social buzz for the brands ‘The Water Studio’ Clerkenwell Design Week panel discussion event and by capturing highlights for the early unveiling of French designer Jean-Marie Massaud’s iconic AXOR Edge design at The Institute of Contemporary Arts. Equally, we support the social handle for Bora hansgrohe, the German cycling team Bora and their ongoing sponsorship with Hansgrohe, with supported content during Tour De France and cycling events. Running monthly competition giveaways on both channels, there is exponential creation of hansgrohe UK content fostered by encouragement to the participants to post their own.
Such engagement initiatives subsequentially boost follower counts and enhance brand appeal and awareness. All social endeavours taken are structured with a recurrent communication with the team at Hansgrohe. Providing monthly reporting and collating data on social media performance then informs and dictates future decisions and strategies by the brand.