In a busy market, launching a new brand can be considered a bold move, but if you have the right tools, who is to say that you can’t make waves? When the Life team approached us to help launch them into the world of kitchens, we worked with them to ensure that they did just that.
From organising private tours of the showroom for key editors to putting together each element for a spectacular party, Life was launched into the industry with a bang!
Alongside the all-important brand unveiling, substantial focus points around the launch were social media and digital engagement.
To ensure that we achieved the best possible results, we launched Life’s Instagram page prior to the event, mustering up plenty of hype as well as collaborating with GoFilm who captured footage of the evening.