Case Study

Morsø AW19 Photography

Quality product imagery is essential to grab media and consumer attention, and our art direction and project management of Morsø’s photography has successfully elevated the brand within the UK market.

Since Morsø’s launch in the UK, we have devised trend-led photography concepts that also focus on central brand guidelines to create unique imagery that is fresh yet paired back for an authentic Danish look. Taking this approach to the photography has enabled the imagery to be used for a variety of features all year round, which in turn, has increased brand exposure.