Case Study

Morsø AW19 Photography

Photography can make or break a product – and our art direction and project management of Morsø’s photography has helped elevate the brand within the UK market.  Since their launch in the UK, we have devised photography concepts that are trend-led, enabling the imagery to be used for a variety of features all year round. Staying ahead of future trends ensured Morsø’s photography always looked fresh, yet we were still able to remain authentic to the central brand guidelines and not lose sight of its pared-back and uniquely Danish identity.

As the product offering has expanded to include cookware and outdoor ranges, we’ve been able to expand Morsø’s aesthetic even further, as well as developing copy that accompanies each image – creating content that can be used for editorial and social purposes.