Case Study

Morsø Social Media Management

Having spent over a decade successfully establishing Danish brand Morsø in the UK press and consumer markets, it was a natural progression to manage Morsø’s social media accounts to expand the brand’s digital capabilities. Making use of our extensive in-house knowledge of the operation of the social platforms Instagram and Facebook, we are able to assemble engaging monthly creative content calendars, alongside both paid and organic engagement initiatives. This includes running competitions and facilitating collaborations with influencers and brand ambassadors.

We have partnered with several brands for these collaborations, particularly within the food and drinks sector such as Penbedw Lamb, the Cheese Merchant, and BIB Wines. These Morsø competitions have nurtured the enthusiastic community that has developed on the brand’s Instagram channel, where engagement continues to expand, month on month.

Our method of actionable reporting to Morsø is driven by data analysis on social performance with set goals around follower growth and key memorable highlights. As Morsø offers a catalogue of items ranging from indoor stoves and inserts to outdoor grills, fireplaces, and dining accessories, we take a seasonal approach to the content we produce, exhibiting seasonally appropriate products to maintain a relevant online presence. Throughout the management of the social accounts we employ active and frequent communication with Morsø, so we ensure all social media campaigns and posts support the brand’s business goals and strategy.