Having spent over a decade successfully establishing Danish brand Morsø in the UK press and consumer markets, we acquired management of Morsø’s social media accounts earlier this year in order to expand the brand’s digital capabilities. Making use of our extensive in-house knowledge of the operation of the social platforms Instagram and Facebook, we are able to assemble engaging creative monthly content calendars, alongside both paid and organic engagement initiatives in running competitions and facilitating collaborations with influencers and brand ambassadors.
By documenting a number of organised events on social channels, such as Morsø UK’s partnership for the Danish Embassy’s ‘Liveable City’ conference, as well as the Devon press event which launched new lines of outdoor cooking products, we build Morsø’s dedicated audience and presence in the industry. Our method of actionable reporting to Morsø is driven by data analysis on social performance with set goals around follower growth and memorable key highlights. As Morsø offers a catalogue of items ranging from indoor stoves and inserts to outdoor grills, fireplaces and dining accessories, we take a seasonal approach to the content we produce, exhibiting seasonally appropriate products to maintain a relevant online presence. Throughout the management of the social accounts we employ an active and frequent communication with Morsø, so we ensure all social media campaigns and posts support the brand’s business goals and strategy.