Case Study

Sadolin Brand Strategy

With a large number of products and only a short window in which media attention is focused on all things garden related, we have had to create an incredibly targeted and focused campaign each year in order to maximise brand awareness and ultimately lead to increased sales. We’ve had to be creative with advertorials, digital competitions and strategic influencer partnerships to keep the product offering relevant year-round. Through maintaining a busy press office, drafting expert comment, managing product loans and securing regional profile pieces, we have ensured Sadolin continues to stay ahead of its competitors.