A key objective when we first started working with Shutterly Fabulous was to transform how the brand and the product was visually represented. It was essential then, as it is now, to represent the key messages – bespoke, design-led, premium service and quality product. Over the years, we have successfully developed unusual visual concepts that would both resonate with the press as well as inspire the consumer. Identifying future trends, possessing a keen awareness of editorial requirements and maintain a fresh perspective on every shoot has delivered immense results for the brand, both in terms of coverage and social clout. Shutterly Fabulous’ high-quality, editorial standard photography is now relied upon by the media for a wide range of features – not just window treatment pieces, but also colour and trend features.