Case Study

The Sofa & Chair Company Pop-Up Launch

Using London Design Week as a springboard, The Sofa & Chair Company positioned themselves tactically on the Kings Road by launching a pop-up for the week. In line with their plans to showcase a fresh look and feel, they created roomsets in collaboration with renowned fabric houses Jason D’Souza, Designers Guild and Romo – displaying an aesthetic quite different than what the brand had been previously associated with.

To support the venture, we organised a press breakfast with the aim of launching their new capsule collections to the consumer and national press as well as inviting brand partners to an evening event. The key objectives behind our involvement in supporting the brand was to secure coverage on both the pop-up and new ranges, maximise social media opportunities and ultimately building awareness for the upcoming showroom relaunch.