Case Study

The Window Film Company Brand Strategy

We live and breathe design – getting out and about to ensure we’re up to speed on the latest trends and movements within the design community. As a result, we are more than just a PR agency for our clients – we are their eyes and ears.  For The Window Film Company, ensuring product designs remain ahead of the curve and are responsive to market trends is imperative. Through our industry insight, we have been able to advise on both potential design partners, as well as new designs that can be incorporated into the product offering.

From scouring shows such as New Designers for up-and-coming talent to developing trend reports based on seminars and trend forecasting events, we’ve worked alongside The Window Film Company to develop new products for photo shoots, many of which have been incorporated into the permanent collection. This has helped position the brand as trend-setters, not followers.