Working in tandem with our clients means we have an innate understanding of their customers, too. The Window Film Company recognised that they required a tool that would help bring their product to life and help communicate the aesthetic benefits of their residential films. We suggested a hybrid look book and brochure, which, using photography that we art-directed, would include information on the brand’s vast product offering. As well as deciding on what images to shoot, we drafted all the copy for the book, liaising with The Window Film Company team on pagination, formatting and overall design. Not only could this be used for customers, but the press benefited from it too, having easy access to collaterals that could inspire future editorial features.