Journal

Yankee Candle Appoints Hillgate to Manage European PR

Hillgate is excited to announce Yankee Candle® has appointed the agency to handle its UK press relations, event management and influencer engagement. In addition to the UK market, Hillgate will also be coordinating the European PR activity for Germany, France and Italy.

Having previously worked with Yankee Candle®, the team at Hillgate is delighted to renew this partnership and extend it to include Yankee Candle’s sister brands, WoodWick and Millefiori.

Yankee Candle® continues sharing the same passion for fragrance since it’s inception in 1969. Made by master chandlers, each candle is a complex system of custom blended wax, a unique wick and a carefully crafted fragrance that is so true-to-life and distinctive that Yankee Candle® is known and beloved by fans worldwide.

Since its beginning, WoodWick® has created multi-sensory experiences that add a personal and elegant touch to the home. Featuring innovative technology, such as its patented natural wooden wick, each candle is recognised by the soft sound of a crackling fire they produce while burning.

With an Italian heritage, Millefiori® has an extensive and long-time expertise, where refined home fragrances meet beautifully designed décor items. With an olfactory signature, Millefiori® fragrances bring to life scented stories that evoke emotion and reflect personality.

“We are excited to be partnering with Hillgate, their expertise in lifestyle will be pivotal in further building brand awareness of our brands. We are looking forward to working with them in what is to be an exciting year.”

Hannah Jenkins, Marketing Director for EMEA